As a copywriter, the second most common question you’re likely to be asked (after ‘how much do you charge?’) is ‘do you have examples of your work?’. Or, if the person asking knows what they’re talking about, ‘do you have a copywriting portfolio?’.

If you’re like me, you’ll spend half the morning searching your files for ‘useful case studies’. And the other half trying to make them better.

So, I was very happy when Dorka Kardos-Latif introduced me to ’17 copywriting portfolio examples, what to include and how to build yours’.

The post on the copyfol.io website shows you 17 real examples. These give you a good idea of what a portfolio looks like and how you can build one yourself using the copywriting portfolio builder tool.

I have to say, I now feel shamed into doing something a little more creative with my customer case studies!

Read Dorka’s post for yourself and be inspired.