Many of us ended up in PR and communication roles because we always loved writing. We were the kids who made up stories on the spot and created our own newspapers. We often roped our playmates and siblings into taking part in our home-produced plays. And our English teachers made us read our ‘compositions’ out

Just because you can do something yourself doesn’t mean you should. That time-saving, cost-saving, hassle-saving writing project you think you can manage could end up costing you dearly. You know that stain on the kitchen ceiling you meant to paint over six years ago? That water feature you fitted one weekend that only worked for

Even the most compelling subject won’t engage a reader if the writing itself is ‘sticky’. If readers stumble over clunky sentences or need to reread paragraphs, they’ll either skim parts or give up altogether. Writing needs to flow as smoothly as hot chocolate. Which means you need to do the hard work so your reader

Mediocrity: “The quality or state of being mediocre” How would you feel if someone described your writing as mediocre? Hurt? Insulted? Angry? Originating from the Latin ‘medius’ (meaning ‘middle’) and ‘ocris’ (meaning ‘rugged mountain’), the word mediocre has come to mean middling, ordinary, unexceptional, run-of-the-mill, commonplace, ‘not very good’. Even at its best, we consider

What are the best ways to improve your writing? Write every day. Get feedback from good writers. Attend several writing courses. Be authentic. And… read. Read. Read. Read! It never ceases to amaze me how many of my students no longer read for pleasure. Yes, they read emails from clients. Briefs from managers. Social media