Whether or not Ernest Hemingway actually said the regularly quoted “the first draft of everything is shit” (I’ve yet to find the source), it’s not a bad mantra to keep in mind as you gaze at the blank screen or delete (almost) everything you write. The message behind “the first draft of everything is shit”
Editing
Can’t think of anything to write? Obsessed with deleting because you think your writing is rubbish? Bored with writing about the same old subject? You’re not alone. ALL writers face writer’s block at some time or other. Here are 10 ways to help you beat the dreaded ailment. 1. Find the root of the problem.
7 phrases that make you look like an amateur
19 Oct / by: Lorraine / 0 comments /The internet has turned us all into publishers. Sadly, it’s also made many of us think we’re copywriters. Just because you CAN put your own content up on the web for the world to see doesn’t mean you should! Ideally, unless you are a gifted communicator, get your content produced by a professional who knows
How to stop writing clichés and start writing truths
13 Aug / by: Lorraine Forrest-Turner / 0 comments /At the end of the day, what’s wrong with clichés? Why do critics squirm when they read about companies going from strength to strength? Why do editors put red pens through state of the art showrooms? And, more to the point, how do we avoid writing them? Clichés are victims of their own success. The
Google ‘copywriting tips’ and you’ll find hundreds of great blog posts and websites full of practical advice on ‘killer headlines’, ‘irresistible calls to action’ and ‘the 10 best ads of all time’. Which is great if you’re writing ad copy. Not so good when you’re a PR professional tasked with writing about the latest policy
