Far from stealing your job, an AI writing tool could be your best writing buddy and help make you write better, faster and with no asking for time off
Online writing

Are AI writing apps going to steal your job or make you a better writer?
22 May / by: Lorraine Forrest-Turner / 0 comments /
I’ve been writing about copywriting and everything associated with copywriting for years. What it is, why it’s important to do it well, the different types of copywriting, etc. But one writer, Dhiren Mulani, has done a splendid job of pooling all that info (and more) into one expertly written Ultimate Guide to Copywriting. Here’s a

Why your website isn’t generating the leads you’d expected
22 Apr / by: Lorraine Forrest-Turner / 0 comments /You’ve laboured long and hard on writing the content. You’ve sought out the best designer and developer. And you love how your new site looks. But, while all your friends and family tell you how great it is, you haven’t had a single lead. What have you done wrong? The simple answer is ‘probably nothing’.

You’ve done your research. Conducted the interview. Now you’ve got to write the article. Gulp. In the third of his series on ‘how to write an article’, former trade press editor and journalist Andy Barrett shows how to finesse those sprawling notes into the perfect article. Whatever happens, don’t be downhearted. Even if you are

The good, the bad and the smugly: how to communicate well during the Covid-19 lockdown
21 Apr / by: Lorraine Forrest-Turner / 8 comments /They’re all at it. Banks, doctors’ surgeries, supermarkets, travel agents, courier companies we used just once four years ago – they’re all emailing us. Some are checking how we are. Some are letting us know how they are. And many are just trying to make an honest buck. But while some, like Sainsburys, have nailed

Online training: is there room on the bandwagon?
03 Apr / by: Lorraine Forrest-Turner / 0 comments /If, like me, you’ve searched for anything teaching or training related recently, you’ll no doubt have been inundated with ads for online training in everything from creative writing and playing the ukulele to Artificial Intelligence and how to manage your stocks and shares. (I wish.) We are indeed living in strange times. While key workers

SEO copywriting: how to use keywords effectively
17 Nov / by: Lorraine Forrest-Turner / 13 comments /It’s well established that SEO copywriting is about creating useful content for humans with the right keywords for search engines. But with around 200 factors determining how high a website is ranked in a Search Engine Results Page (SERP), you also need to know where and how to use those keywords. Let’s deal with the

The home page is, arguably, the most important page of any website. So why do so many get it horribly wrong? I say ‘arguably’ because not all website visitors will land on the home page. Depending on what they’ve searched for or clicked on, they might land on the contact page or a specific landing
How to write a blog post people actually want to read
22 Apr / by: Lorraine Forrest-Turner / 3 comments /It’s difficult to know exactly how many blogs there are ‘out there’. Tumblr alone boasts 291 million, WordPress says it publishes 22.6 billion pages a month and Technorati reports that over 2 million blog posts are written every day. But how many of those are actually being read? And how do you make sure yours

10 headlines we just can’t resist – even when we know we’re being duped
11 Jun / by: Lorraine Forrest-Turner / 2 comments /(Or how to write successful clickbait) The video David Cameron didn’t want you to see. Five so called health foods you should never eat. What people really mean when they say nice things. This dad gave his 2 year old son a pair of scissors: you won’t believe what happened next. They’re everywhere. Those ‘less




