Lorraine Forrest-Turner

Training courses and workshops

 

I develop and run training courses on all aspects of personal communication, including writing, public speaking, presenting, reading body language and networking.

You can check out some of my training courses and workshops by clicking on the course name below. But if you’d like to talk about a specific training need that’s not covered by those listed, I’m always happy to put a bespoke course together.

I would like to    be a better communicator

Writing SEO copy for websites

Websites are a vital tool for businesses and companies to showcase their products and services. The copy on those pages has become increasingly important, as Google ranks those websites with quality writing higher in search engine results. This online course covers how to write web pages using the latest SEO skills. It teaches you how to make the most impact with your writing, and how to attract the most relevant readers/customers to your website.

Show me how to    write decent web copy

Maximising your voice in business

Our voices are one of the most powerful communication tools we possess. Yet few of us give them a second thought. Using techniques from business, theatre and working with deaf and hard-of-hearing people, I can show you how to make more impact on the telephone, in meetings, at events and when presenting.

I'd like to    make more of my voice

Making effective presentations

Being able to deliver effective presentations is an absolute must for executives, especially when presenting campaigns to colleagues and clients, or when pitching for new business. This interactive full-day course is aimed at executives who are new to making presentations or who want to improve their public speaking skills.

Teach me to    speak with confidence

Mastering the art of copywriting

The ability to write well-crafted copy rarely comes easily. Most professional writers admit to fine-tuning many drafts before being completely happy. This workshop uses a mix of examples, exercises, discussions, tricks of the trade and feedback to show good writers how to become great ones.

I'd like to learn how to    write like a pro

Writing for online audiences

With online communications now dominating marcoms, you need to be as adept at writing content for websites, intranets, emailers, blogs, ezines and social media as you are at writing press releases and features for print. This workshop shows you the differences between writing for online and writing for other channels. Using a mix of research, examples, discussions and exercise, you’ll learn what works, what doesn’t and how to create your own compelling content.

Show me how to    write decent web copy

Getting to grips with grammar

Whatever you’re writing in business, you need to be sure it’s flawless. If you don’t know whether to use a colon or a semicolon, can’t see what’s wrong with ‘should of’ and wouldn’t know a split infinitive from a whole one, this course is for you.

Teach me how to put    apostrophes in all the right places

Writing effective press releases

Journalists receive hundreds of unsolicited press releases every week – the vast majority of which end up in the junk folder/waste paper bin. They complain that PR professionals send them inappropriate subjects or angles, blatant PR puff, badly written material, out of date ‘news’, and stories that are nothing more than advertisements.

I'd like to write    newsworthy press releases

Lorraine is a traner for the PRCA
Lorraine is a traner for the PRCA
Lorraine is a member of the Professional Copywriters' Network