Lorraine Forrest-Turner


Sovereign case study  CORP-28062 Tone of Voice guidelines May15 6 interactive



Sovereign Housing wanted to adopt a consistent tone of voice when dealing with its diverse range of audiences.


It felt that too many of its resident communications were too formal and too full of jargon.


I worked with the in house communication team at Sovereign Housing first to create the Sovereign tone of voice then write the comprehensive guide.


I also run training courses for Sovereign Housing employees on how to use the tone of voice in internal and external documents.


I would like more information on    writing tone of voice guides


Lorraine is a trainer for the PRCA
Lorraine is a trainer for the PRCA
Lorraine is a member of the Professional Copywriters' Network
Lorraine is a trainer for Big Fish Training