Lorraine Forrest-Turner

 

Sovereign case study  CORP-28062 Tone of Voice guidelines May15 6 interactive

SOVEREIGN TONE OF VOICE AND STYLE GUIDE

 

Sovereign Housing wanted to adopt a consistent tone of voice when dealing with its diverse range of audiences.

 

It felt that too many of its resident communications were too formal and too full of jargon.

 

I worked with the in house communication team at Sovereign Housing first to create the Sovereign tone of voice then write the comprehensive guide.

 

I also run training courses for Sovereign Housing employees on how to use the tone of voice in internal and external documents.

 

I would like more information on    writing tone of voice guides

 

Lorraine is a trainer for the PRCA
Lorraine is a trainer for the PRCA
Lorraine is a member of the Professional Copywriters' Network
Lorraine is a trainer for Big Fish Training