SOVEREIGN TONE OF VOICE AND STYLE GUIDE

Sovereign Housing wanted to adopt a consistent tone of voice when dealing with its diverse range of audiences.

It felt that too many of its resident communications were too formal and too full of jargon.

I worked with the in house communication team at Sovereign Housing first to create the Sovereign tone of voice then write the comprehensive guide.

I also run training courses for Sovereign Housing employees on how to use the tone of voice in internal and external documents.