Lorraine Forrest-Turner

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ORACLE ONE-TO-ONE COACHING CASE STUDY

 

Colin, a Glaswegian marketing director based in Oracle’s Reading office, had been working with the company for a relatively short time when his line manager told him that ‘nobody could understand a word he said’, particularly on the telephone.

 

While Colin had a strong Glasgow accent, it was his poor diction that was creating the problem. Colin not only spoke very quickly, running words together, he barely moved his top lip. The result was that unless you concentrated very hard, you lost most of he Colin said.

 

We worked together over several months. We used vocal exercises to get him to use his organs of articulation (cheeks, tongue and lips) more effectively. We also used recorded readings to encourage him to slow down. Colin was surprised that while he felt he was talking painfully slowly in the exercises, he sounded normal on playback. As well as visiting Colin at the Oracle offices, I also asked him to call me on a weekly basis so I could hear if he was maintaining what he learned in the face to face sessions.

 

(While the name of the company is correct, the client’s name has been changed for confidentiality.)

 

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Lorraine is a trainer for the PRCA
Lorraine is a trainer for the PRCA
Lorraine is a member of the Professional Copywriters' Network
Lorraine is a trainer for Big Fish Training