Lorraine Forrest-Turner

McLaren

 

MCLAREN WEBSITE REBRAND

 

In 2014, McLaren underwent a major rebrand and I worked with the in-house communications team and their agency Philosophy Design to rewrite their entire website in the new McLaren tone of voice.

 

Highams Green case study

One of the biggest challenges was taking hundreds of case studies, written by many different project managers, and giving them a consistent format and style.

I started out knowing very little about construction but, after writing over 130 case studies, I can now chat happily about BREEAM ratings, curtain walling and Section 278 works!

I'd like more information on    writing case studies

 

 

Lorraine is a trainer for the PRCA
Lorraine is a trainer for the PRCA
Lorraine is a member of the Professional Copywriters' Network
Lorraine is a trainer for Big Fish Training