Lorraine Forrest-Turner

Events and workshops

 

If you’re interested in finding out more about (or signing up for) any of the events and workshops listed below, click on the link. But you knew that already, didn’t you?

 

Writing SEO copy for websites

This new online course covers how to write web pages using the latest SEO skills. It teaches you how to make the most impact with your writing, and how to attract the most relevant readers/customers to your website. Sign up at anytime. Work at your own pace at home, in the office or on the move.

 

Maximising your voice in PR

Using techniques from business, theatre and working with deaf and hard-of-hearing people, I’ll show you how to make more impact on the telephone, in meetings, at events and when presenting.

 

Writing skills for PR

Outlines the principles of effective writing and demonstrates how to apply them to everyday public relations writing tasks. Provides an introduction to different writing styles and practical advice on how to adapt them for different purposes, including news releases, feature articles and online posts.

 

Mastering the art of copywriting

Two-day workshop looks at how copywriting differs from press release and business writing and provides you with a new set of skills. You learn to focus on messages, audience and style in order to produce effective, memorable copy.

 

Honing your copywriting skills

This interactive one day workshop uses discussions, examples, exercises, feedback and tricks of the trade to show you how to write engaging and effective copy for almost anything.

 

Writing effective press releases

Practical one day course takes you through every step of the press release process from analysing the publications you want to target, determining what stories they are interested in, finding a suitable angle for your story and writing it up in a way that will appeal to the media.

 

Writing for online audiences

Shows you how to produce engaging high quality online content. You learn about the ‘golden rules’ of online writing as well as the basic principles of search engine optimisation, and how to incorporate these into your writing.

 

Presentation skills

This interactive full-day course is aimed at anyone new to making presentations or who want to improve their public speaking skills.

 

 

Lorraine is a traner for the PRCA
Lorraine is a traner for the PRCA
Lorraine is a member of the Professional Copywriters' Network