Lorraine Forrest-Turner

Writing

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Why the best proofreaders aren’t always the best writers

20 Apr / by: Lorraine Forrest-Turner / 4 comments /

There’s a big difference between drafting and editing, and editing and proofreading. Why then do so many writers try to do all three at the same time? If you’re the kind of writer who plans their work meticulously, knows exactly what they want to say and can bash out a first draft in moments, you

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How to stop using words journalists hate in your press releases

16 Mar / by: Lorraine Forrest-Turner / 0 comments /

If you refer to your latest product launch as ‘pioneering’, ‘ground-breaking’, ‘innovative’ or ‘state-of-the-art’, you not only irritate journalists you also reduce your chances of getting decent coverage. How then do you swap the fluff for the facts? Journalists are busy people. They receive hundreds of unsolicited press releases and sell-ins every day. They don’t

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SEO copywriting: how to use keywords effectively

17 Nov / by: Lorraine Forrest-Turner / 9 comments /

It’s well established that SEO copywriting is about creating useful content for humans with the right keywords for search engines. But with around 200 factors determining how high a website is ranked in a Search Engine Results Page (SERP), you also need to know where and how to use those keywords. Let’s deal with the

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How to write great website home page copy

14 Sep / by: Lorraine Forrest-Turner / 0 comments /

The home page is, arguably, the most important page of any website. So why do so many get it horribly wrong? I say ‘arguably’ because not all website visitors will land on the home page. Depending on what they’ve searched for or clicked on, they might land on the contact page or a specific landing

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How to write newsletters people actually want to read

22 Aug / by: Lorraine Forrest-Turner / 0 comments /

Whether in their printed or email form, newsletters are still one of the most flexible communications tools. In one hit, you can reach a vast number of people, raise awareness of a wide range of subjects and deliver a number of key messages in an interesting and cost-effective format. But… there’s always a ‘but’. They need

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The the 5 most common proofreading mistakes

28 Jul / by: Lorraine Forrest-Turner / 0 comments /

If you didn’t spot the ‘double the’ in the subject line, don’t beat yourself up. You’re in good company. Very few people spot a ‘double the’. In fact, very few people are good at spotting most of the common proofreading mistakes, particularly in their own writing. Not wired for proofreading The human brain isn’t geared

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The 12 best online resources for business writers

24 Jun / by: Lorraine Forrest-Turner / 2 comments /

Business writers are an anxious bunch. Unlike creative writers free from corporate limitations, business writers constantly worry about objective and message and tone of voice and must-haves and must-nots. It’s surprising we come up with any original thoughts. Here therefore are the 12 online resources I use to inspire me, sense-check my copy and reassure

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How to write a blog post people actually want to read

22 Apr / by: Lorraine Forrest-Turner / 2 comments /

It’s difficult to know exactly how many blogs there are ‘out there’. Tumblr alone boasts 291 million, WordPress says it publishes 22.6 billion pages a month and Technorati reports that over 2 million blog posts are written every day. But how many of those are actually being read? And how do you make sure yours

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How many words do we need to communicate?

12 Feb / by: Lorraine Forrest-Turner / 0 comments /

Surprisingly few, it would seem. While the Oxford English Dictionary lists the meaning of over 600,000 words, most of us get by on 20,000 – and just 100 words account for around half of what we say and write. So what are the benefits of expanding our vocabulary? Would knowing that an ‘aglet’ is the

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How to write about dull subjects (in an interesting way)

18 Jan / by: Lorraine Forrest-Turner / 1 comments /

Of the three main reasons people cite for attending my writing courses, ‘how to make dull subjects interesting’ comes a pretty close top. (‘How to get started’ and ‘how to be concise’ are the other two.) So let me say here and now what I tell all my students – there’s no such thing as

Lorraine is a traner for the PRCA
Lorraine is a traner for the PRCA
Lorraine is a member of the Professional Copywriters' Network