Lorraine Forrest-Turner

Online writing

SEO copywriting: how to use keywords effectively

17 Nov / by: Lorraine Forrest-Turner / 9 comments /

It’s well established that SEO copywriting is about creating useful content for humans with the right keywords for search engines. But with around 200 factors determining how high a website is ranked in a Search Engine Results Page (SERP), you also need to know where and how to use those keywords. Let’s deal with the

How to write great website home page copy

14 Sep / by: Lorraine Forrest-Turner / 0 comments /

The home page is, arguably, the most important page of any website. So why do so many get it horribly wrong? I say ‘arguably’ because not all website visitors will land on the home page. Depending on what they’ve searched for or clicked on, they might land on the contact page or a specific landing

How to write a blog post people actually want to read

22 Apr / by: Lorraine Forrest-Turner / 2 comments /

It’s difficult to know exactly how many blogs there are ‘out there’. Tumblr alone boasts 291 million, WordPress says it publishes 22.6 billion pages a month and Technorati reports that over 2 million blog posts are written every day. But how many of those are actually being read? And how do you make sure yours

10 headlines we just can’t resist – even when we know we’re being duped

11 Jun / by: Lorraine Forrest-Turner / 1 comments /

(Or how to write successful clickbait) The video David Cameron didn’t want you to see. Five so called health foods you should never eat. What people really mean when they say nice things. This dad gave his 2 year old son a pair of scissors: you won’t believe what happened next. They’re everywhere. Those ‘less

Is online writing really that different?

29 Jan / by: Lorraine Forrest-Turner / 0 comments /

Type the words ‘writing for the web’ into Google and up will pop around 739,000,000 results in 0.41 seconds. I didn’t get beyond the first 30 or so but it was clear from those that just about every academic institution, training course provider and professional writer has an awful lot to say on the subject.

    Lorraine is a trainer for the PRCA
    Lorraine is a trainer for the PRCA
    Lorraine is a member of the Professional Copywriters' Network
    Lorraine is a trainer for Big Fish Training