It’s well established that SEO copywriting is about creating useful content for humans with the right keywords for search engines. But with around 200 factors determining how high a website is ranked in a Search Engine Results Page (SERP), you also need to know where and how to use those keywords. Let’s deal with the
The home page is, arguably, the most important page of any website. So why do so many get it horribly wrong? I say ‘arguably’ because not all website visitors will land on the home page. Depending on what they’ve searched for or clicked on, they might land on the contact page or a specific landing
It’s difficult to know exactly how many blogs there are ‘out there’. Tumblr alone boasts 291 million, WordPress says it publishes 22.6 billion pages a month and Technorati reports that over 2 million blog posts are written every day. But how many of those are actually being read? And how do you make sure yours
(Or how to write successful clickbait) The video David Cameron didn’t want you to see. Five so called health foods you should never eat. What people really mean when they say nice things. This dad gave his 2 year old son a pair of scissors: you won’t believe what happened next. They’re everywhere. Those ‘less
Type the words ‘writing for the web’ into Google and up will pop around 739,000,000 results in 0.41 seconds. I didn’t get beyond the first 30 or so but it was clear from those that just about every academic institution, training course provider and professional writer has an awful lot to say on the subject.