Lorraine Forrest-Turner

Copywriting

What is copywriting?

If you need words to persuade, motivate, entertain or simply be remembered, I’m your man.​ Copywriting is the art of writing words that make target audiences think, feel or do exactly what the author wanted them to think, feel or do.

Tell me more about how you    write unforgettable copy

Web copy

Does writing for the web really require a whole new set of copywriting skills? Isn’t good web copy just good writing? Do people read differently online? And what about SEO? How do you write for humans and machines?

I need sparkling    copywriting for my website

Newsletters

Whether on-line or printed, newsletters are one of the most effective and flexible marketing tools. But it’s important that the stories are newsworthy, engaging and related to your target audience. That means producing quality editorial that people want to read – and not self-congratulatory marketing hype.

I'd like to    add sparkle to my newsletter

Brochures

While an online presence is pretty much mandatory for business these days, many would be customers are still reluctant to make a purchase without first seeing printed brochures or leaflets.

I need someone to    Write Me a Brochure

Press releases

Journalists receive hundreds of unsolicited press releases every day – the majority end up in the recycle bin. Yet a regular flow of good, newsworthy, well-written press releases can generate positive coverage. In turn, this will help increase awareness, improve your reputation and make it easier for you to do business.

I have a great story and I'd like you to    write me a press release

    Lorraine is a trainer for the PRCA
    Lorraine is a trainer for the PRCA
    Lorraine is a member of the Professional Copywriters' Network
    Lorraine is a trainer for Big Fish Training