CIPR SKILLS GUIDE CASE STUDY

I’m very proud to say that the writing for online audiences skills guide I wrote for the Chartered Institute of Public Relations (CIPR) was the most downloaded guide during the 2015 Summer of CPD campaign.

The CIPR provides a wide range of services and resources for members, including skills guides on different PR disciplines. I’ve been running workshops for the professional body for over 10 years and am one of their accredited trainers.

As I run the Writing for Online Audiences workshop, I was asked to write the Writing for Online Audiences skills guide.

The guide shows PR professionals the truth behind writing for online audiences, the myths and the golden rules.

I also run several other CIPR workshops.