Lorraine Forrest-Turner

Case studies



McLaren website rebrand

Creating a consistent tone of voice across the organisation



Unisys one-to-one coaching

Is your voice helping or hindering your business?


Sovereign case study

Sovereign Housing tone of voice guide

Maintaining an organisation’s personality in all communications



GlaxoSmithKline one-to-one coaching

Building rapport with someone is about not being too different.



BMW Group copywriting

Includes newsletters, press ads, brochures, briefing documents and telephone scripts



Oracle one-to-one coaching

Your accent could be preventing others from understanding you.


Beaufort Asset Management

Beaufort Asset Management web copy

How well do copywriters need to know their subject?



CIPR skills guide

Guide on how to write for online audiences

Lorraine is a traner for the PRCA
Lorraine is a traner for the PRCA
Lorraine is a member of the Professional Copywriters' Network