BMW GROUP COPYWRITING

BMW UK Ltd was one of my main clients when I worked as Content Editor for HPS from 2006 until 2013.

As well as working on the BMW brand, I also wrote copy (including press ads, brochures, briefing documents, emailers and telephone scripts) for Rolls-Royce Motor Cars and MINI.

We produced the Retailer Briefing (shown below) quarterly. For my part, this involved drafting new articles and editing article submissions from numerous managers into a consistent style and format.

Among the many projects I worked on, I was responsible for setting up and managing the Dealer Newsletter.

Together with my content team, we wrote and edited up to 30 new articles in 7 different lengths to fit the newsletter template, built bespoke newsletters for retailers and proofread up to 150 newsletters per quarter.