Lorraine Forrest-Turner

BMW-Logo-33

BMW GROUP COPYWRITING

 

BMW UK Ltd was one of my main clients when I worked as Content Editor for HPS from 2006 until 2013.

As well as working on the BMW brand, I also wrote copy (including press ads, brochures, briefing documents, emailers and telephone scripts) for Rolls-Royce Motor Cars and MINI.

We produced the Retailer Briefing (shown below) quarterly. For my part, this involved drafting new articles and editing article submissions from numerous managers into a consistent style and format.

BMW Retailer Briefing 2

Among the many projects I worked on, I was responsible for setting up and managing the Dealer Newsletter.

Together with my content team, we wrote and edited up to 30 new articles in 7 different lengths to fit the newsletter template, built bespoke newsletters for retailers and proofread up to 150 newsletters per quarter.

Dealer Newsletter

I'd like you to write me some    automotive copy

 

 

 

Lorraine is a trainer for the PRCA
Lorraine is a trainer for the PRCA
Lorraine is a member of the Professional Copywriters' Network
Lorraine is a trainer for Big Fish Training