BEAUFORT ASSET MANAGEMENT WEB COPY

The Beaufort Asset Management website is a great example of how good copywriters get inside the heads of the target audience by asking the experts the right questions.

I worked on this site for over 18 months when I was Content Editor at HPS. I wrote all the main services copy, the ‘ask us anything’ section and weekly blog posts.

My knowledge of wealth management was negligible but by going in, meeting the financial advisers and asking the questions customers ask, I was able to turn complex subjects into understandable copy.